Went to Pure trade show at the weekend. I've never been to a trade show and it was a real eye opener to some of the other brand out there. with 100's of exhibiting brands i got a chance to see the trends for A/W 10 and a few of the seminars. I saw the WGSN talk on A/W trends and a talk about on-line success. 

A/W Trends (WGSN)  

The Key Trends

Useful

Simple Quality but not basic

Masculine but soft

Soft tailoring

Folded Pleating with tailored draping

Concealed zips and plackets

Wide necks

Flashes of colour

Modern Vintage

Timeworn colours

Inventive

Over the top embroidery

Ruffles

Bodysuits

Lace, sheer chiffon, soft wash leather 

Incased beading sequins

Denim DIY

Handcrafted

Pretty Ruffles

Incapsulated accessories

  

Emotive

Rustic

Powerful women

Urban vs. Rural

Historical vs. Modern

Rich

Metallics

Chalky whites

Parker/Blanket coats

Frayed seams

Nude and mustard

Destroyed, torn, faded prints, torn,rough 

Collapsed Necklines

Military jackets 

Revolutionary glamour

Distressed fabrics

Dusty pink toughened with black edgy boots