Read an article on guardian.co.uk The Observer

 'Le freak, c'est chic' dated Sunday 10 May, it talks about the opening of the new store in South Audley Street and where he gets his inspiration from i was interested to find out he looks at black and white films 

  "To do Hollywood glamour, but in a ripped T-shirt way. Black and white movies, but done in a leather and T-shirting way."

   So i will be focusing on black and white films for my next bit of research. He also mentions 70's underground pop culture and fin-de-siecle art.

http://www.guardian.co.uk/lifestyle/2009/may/10/fashion-designer-rick-owens